How to Attract Top Talent into your Manufacturing Business

In a modern world, talent acquisition has become an increasingly competitive part of building a business. The manufacturing industry is no different, and finding the right people to grow your team is an imperative part of the successful development of your company. 

As such, how you attract high-quality talent to your company is what’s going to set you apart within the competitive manufacturing market.

Here’s how to attract top talent into your manufacturing business. 

Use real people in your marketing

The best way for you to build a positive reputation for your company is to utilise real people in your marketing. On the ‘join the team’ or ‘about us’ pages of your website, build testimonials from your current staff members which include information about:

• Why they love working for you

• What benefits they get from your company 

• How your business environment works for them

• What growth opportunities they have 

• How much they enjoy coming to work

Try to include video testimonials where possible, because a visual element adds a real personal touch, but alternatively, quotes, blogs or written interviews from a diverse selection of your staff members across different teams and levels of seniority will be a great start.

Use social media 

It’s undeniable that social media is a big part of a company’s online reputation - whether you actively use social media channels or not. Thanks to its instantaneous nature, it’s more often than not that your company will be getting some traction on social media - through reviews, positive comments, complaints or simple discussions; you may as well use this to your advantage.

Encourage your employees to engage with your business on social media. Engage directly with your customers and/or clients for a positive rapport. Use social media channels across the board, from Instagram to share your office life, Twitter to share your thoughts, LinkedIn to professionally engage.

Your prospective candidates will be researching your company online before applying for any job role - make your public appearance a positive one to see an increase in applicants. 

Build a company culture 

As well as a job description that meets their professional capacity, candidates will be searching for a work environment that fits their personal criteria too. This is where your company culture comes into play - and with a little help from your HR team, you can learn which elements you really want to be shouting about when it comes to recruitment.

Flexible working, pension schemes, cycle to work schemes, incentives, commissions, bonus schemes and a great work/life balance are all positive elements that you should be talking about.

Talk to your HR team about what they consider to be positive elements of your company culture, and how they’d describe it - and don’t forget to include these things in your job advert. 

So often we focus on how prospective candidates are right for us - but there’s a lot that we can be doing to showcase that we’re right for them too! 

Offer an employee referral scheme

A great idea to attract top talent into your manufacturing business is to utilise an employee referral scheme. Encourage your staff to invite their peers, ex-colleagues and talented friends into your business - and reward them for doing so. 

It’s often that your collection of employees will have a huge, varied and incredibly talented network of peers to reach out to. Why not let them do the hard work of recruiting for you? Trust their judgement, incentivise them to help to build your company, and watch the high-quality talent roll in. 

Work with Rhinorecruitment.com 

Here ar Rhinorecruitment.com, we operate an award-winning manufacturing recruitment desk, working with businesses in every corner of the manufacturing industry. If you are on the search for new talent for your team, we would be more than happy to discuss our services with you today. 

Contact us today for an informal chat.