Posted on 27/06/2025 
by Matthew Thomas
Looking for a job in 2025 is a whole new ballgame. Artificial Intelligence (AI) has woven itself into almost every aspect of the job search, from writing CVs to prepping for interviews. As a jobseeker, you might be wondering: should you be using these AI tools to get ahead, or could they actually hurt your chances?
The truth is, AI can be a smart boost to your job search strategy – but it can also be risky if you lose the human touch. In this friendly guide, we’ll explore how to strike the right balance. We’ll cover what’s new with AI in the 2025 job market and how to use it for your CV, cover letters, ATS optimisation, interview practice, and salary research. Along the way, we’ll sprinkle in tips from recruiters and the latest trends so you can harness AI as an assistant without letting it take over. Let’s dive in!
A strong CV is more important than ever in 2025, especially to get past Applicant Tracking Systems (ATS). Modern AI tools can:
- Analyse a job ad and suggest keywords you should mention.
- Rewrite bullet points to be more impactful and results‑focused.
- Check formatting consistency and readability.
↳ Tip: Always review AI suggestions. Make sure achievements and language sound like you, not a templated AI-generated version. You can also find helpful advice in our CV improvement guide. According to Resume Genius, over 70% of employers are already using AI to streamline recruitment processes.
A great cover letter shows you’ve done your research and share a bit of personality. Here’s how AI fits in:
- Drafts a personalised opening line based on company info.
- Helps polish tone and flow but leave in your own stories.
- Suggests structure and pacing for readability.
🎙 Tip: Edit the draft to include specific research or anecdotes – it’s the personal details that make it memorable. According to Black Enterprise, 74% of hiring managers say they can spot AI-written content, and many view it as generic or lacking authenticity.
ATS systems scan for specific keywords and use formatting to score applications. AI tools can:
- Highlight missing keywords from your CV and cover letter.
- Suggest ways to naturally include keywords without stuffing.
- Check technical formatting like headers, dates, bullet consistency.
✅ Tip: Use AI for scanning, but only you know if the phrasing sounds authentic. According to eWeek, LinkedIn reports an average of 11,000 AI-assisted applications submitted per minute – a sign of how common these tools have become.
Some AI platforms simulate interviewers: they ask questions, time you, and provide feedback on tone or filler words. Great for practice, but:
- They’re limited in empathy – real interviews often include follow‑up questions.
- Your spontaneous, human responses matter more than perfect grammar.
🎓 Tip: Use AI for confidence and structure. As noted by Himalayas, AI mock interviews help you build fluency – but recording yourself and practicing with a real person makes all the difference.
AI assistants can pull salary data, role comps, and market trends, saving you hours digging around. But:
- Data may be aggregated – local variations or hidden perks might be missed.
- Always cross-check with sites like Glassdoor or talk to recruiters.
📊 Tip: Use AI as a starting point. Then dig deeper to verify with regional sources. Tools like the YesChat Salary Negotiator can help you prepare to negotiate with confidence.
AI is a powerful assistant, but at its best, it’s an assistant. The human elements you bring include:
- Your stories, experiences, and measurable results.
- Your personal voice and phrasing.
- Your emotional insight – showing passion, resilience, growth.
🎙 Tip: Use AI for structure, clarity, and keyword optimisation – but keep the real you front and centre. Employers hire people, not polished algorithms. Technical.ly reports that hiring managers are increasingly checking for authenticity in AI-supported applications.
AI in your job search is less about replacing you and more about enhancing what you already bring. Think of AI like a smart writing assistant – it spots blindspots, improves clarity, and highlights errors, but it doesn’t replace your unique story, experience, or voice.
Master this balance in 2025, and you’ll boost both performance – getting past ATS and impressing hiring teams – and authenticity, helping employers see why you are the right fit. Good luck, and may your next job search be smart and human!